Viacom | Witness

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New York City

Viacom created a series of PSAs centered around the idea of outdoor projection mapping, underscoring the power of reaching out to the public IRL with reliable, urgently needed information and messaging. Each of the seven Viacom networks sponsored a PSA about one of a myriad of social issues, ranging from LGBTQ+ rights and gender representation to music and health funding for schools and underserved communities.

Optical Animal provided a mobile projection solution capable of quickly mapping each of the various large landmark locations throughout the city with custom PSA content during the several days of production.