TRANSFORMERS

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New York City

Optical Animal worked with Transformers: Age Of Extinction and the Branded Entertainment Network, a liscensing agency founded by Bill Gates, to highlight their successful collaboration and partnership with the 8-film franchise. BEN had brokered the initial deal to bring the film's iconic Chevy Camaro into the series in a meaningful way, through the hero character of Bumblebee.

OA designed and built a 20' 3D projection mapping sculpture, used as a means to deconstruct and reintrepret the film in a captivating way. The design was intended to reflect BEN's mission and vision for the future of advertising, which suggests that traditional modes of advertising must undergo an evolution as a means of survival, one where brands and placements are built directly into the fabric of the stories themselves.