Sony Playstation

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Los Angeles

Optical Animal designed and installed multiple projection mapping experiences at the launch party for Playstation's new offering, the PS Vita. Each area of the event featured a different projection installation to highlight the various features of the device.

OA designed, fabricated, and installed a 3D projection cube suspended above the center of the space, created a system for guests to play the new device with gameplay amplified and projected onto the walls of the venue, illuminated the bar with original Playstation-inspired animations, projected a live twitter feed, and welcomed arriving guests with an outdoor facade projection above the entrance to the venue.