SLS South Beach

---

South Beach, Miami

Optical Animal created a series of projection installations for an immersive experience at the grand opening of the SLS South Beach in Miami.

OA projected original 3D animated artwork onto the entire hotel facade, installed a custom rear-projection waterfall screen in the pool with 3D holographic hotel-branded content, designed and built an interactive "digital graffiti" installation which allowed a live character to spray-paint messages submitted by guests at the party in real time, and created a parade of original animated cartoon characters projected onto the poolside cabanas.